Dear Colleagues, Those interested in evaluation may be interested in my paper (attached) on evaluating international humanitarian organizations. It goes beyond those particular organizations, has a social equity focus, and should be applicable to many nonprofit and governmental organizations. Marc Brenman IDARE LLC mbrenman001(a)comcast.net 240-676-2436 ----- Original Message ----- From: "Renee Ray" <renee.ray(a)uhc.com> To: h+t--friends(a)ryoko.chrispy.net Cc: shigashide(a)transitcenter.org Sent: Tuesday, August 1, 2017 1:49:39 PM Subject: [H+T--Friends] FYI: MEASURES FOR SUCCESS: Paper on better evaluation for individualized marketing TDM campaigns FYI. I found this paper very interesting, and I think some pieces are relevant to those of us who work in the health field, particularly as we work to build an evidence base. I also appreciated that logic models were the first practice listed. My education is in urban planning, and the logic model is probably the most valuable tool I picked up during the years I worked in a public health setting. Renee Autumn Ray, AICP | UnitedHealthcare Community & State (763) 732-6893 O renee.ray(a)uhc.com Strengthening communities to improve whole-person health. From: Transp-tdm [mailto:TRANSP-TDM@LISTSERV.USF.EDU] On Behalf Of Steven Higashide Sent: Tuesday, August 01, 2017 11:20 AM To: TRANSP-TDM(a)LISTSERV.USF.EDU Subject: [Transp-tdm] MEASURES FOR SUCCESS: Paper on better evaluation for individualized marketing (SmartTrips) campaigns Hi all: I wanted to let you know we've released MEASURES FOR SUCCESS: New Tools for Shaping Transportation Behavior. This report, which was written by Jessica Roberts, Derek Hofbauer, and Katie Mangle of Alta Planning + Design, draws on interviews with evaluation experts in a variety of fields beyond transportation to provide insight into new ways to measure the success of TDM, particularly individualized marketing campaigns. You can find it on our website - the first paper available at http://transitcenter.org/transit-tools/ . (If you are at the ACT conference, you may have seen Jessica, Derek and I discuss this at yesterday's "Making Your Case" session.) It outlines the use of tools that are new or uncommonly used in the individualized marketing field, such as a Stages of Change model for program design, logic models (typically used in public health campaigns), A/B testing, and more. Thanks to the many TDM professionals who advised this work, including Tien-Tien Chan, Carol Cooper, Heleen Dewey, Linda Ginenthal, Sarah Goforth, Alex Keating, Antoinette Meier, Emma Pachuta, Krute Singa, and Sean Wiedel! Again, the report can be downloaded at http://transitcenter.org/transit-tools/ . Best, Steven Higashide | Senior Program Analyst 1 Whitehall Street, 17th Floor New York, NY 10004 shigashide(a)transitcenter.org direct: 646.435.0658 | main: 646.395.9555 | cell: 908.705.3665 transitcenter.org | @TransitCenter @shigashid e To unsubscribe from the TRANSP-TDM list, click the following link: http://listserv.usf.edu/scripts/wa.exe?SUBED1=TRANSP-TDM&A=1 This e-mail, including attachments, may include confidential and/or proprietary information, and may be used only by the person or entity to which it is addressed. If the reader of this e-mail is not the intended recipient or his or her authorized agent, the reader is hereby notified that any dissemination, distribution or copying of this e-mail is prohibited. If you have received this e-mail in error, please notify the sender by replying to this message and delete this e-mail immediately. _______________________________________________ H+T--Friends mailing list H+T--Friends(a)chrispy.net https://www.chrispy.net/mailman/listinfo/h+t--friends