Those interested in evaluation may be interested in my paper (attached) on evaluating
international humanitarian organizations. It goes beyond those particular organizations,
has a social equity focus, and should be applicable to many nonprofit and governmental
----- Original Message -----
From: "Renee Ray" <renee.ray(a)uhc.com>
Sent: Tuesday, August 1, 2017 1:49:39 PM
Subject: [H+T--Friends] FYI: MEASURES FOR SUCCESS: Paper on better evaluation for
individualized marketing TDM campaigns
FYI. I found this paper very interesting, and I think some pieces are relevant to those of
us who work in the health field, particularly as we work to build an evidence base.
I also appreciated that logic models were the first practice listed. My education is in
urban planning, and the logic model is probably the most valuable tool I picked up during
the years I worked in a public health setting.
Renee Autumn Ray, AICP | UnitedHealthcare Community & State
(763) 732-6893 O
Strengthening communities to
improve whole-person health.
From: Transp-tdm [mailto:TRANSP-TDM@LISTSERV.USF.EDU] On Behalf Of Steven Higashide
Sent: Tuesday, August 01, 2017 11:20 AM
Subject: [Transp-tdm] MEASURES FOR SUCCESS: Paper on better evaluation for individualized
marketing (SmartTrips) campaigns
I wanted to let you know we've released MEASURES FOR SUCCESS: New Tools for Shaping
Transportation Behavior. This report, which was written by Jessica Roberts, Derek
Hofbauer, and Katie Mangle of Alta Planning + Design, draws on interviews with evaluation
experts in a variety of fields beyond transportation to provide insight into new ways to
measure the success of TDM, particularly individualized marketing campaigns. You can find
it on our website - the first paper available at http://transitcenter.org/transit-tools/
(If you are at the ACT conference, you may have seen Jessica, Derek and I discuss this at
yesterday's "Making Your Case" session.)
It outlines the use of tools that are new or uncommonly used in the individualized
marketing field, such as a Stages of Change model for program design, logic models
(typically used in public health campaigns), A/B testing, and more.
Thanks to the many TDM professionals who advised this work, including Tien-Tien Chan,
Carol Cooper, Heleen Dewey, Linda Ginenthal, Sarah Goforth, Alex Keating, Antoinette
Meier, Emma Pachuta, Krute Singa, and Sean Wiedel!
Again, the report can be downloaded at http://transitcenter.org/transit-tools/
Steven Higashide | Senior Program Analyst
1 Whitehall Street, 17th Floor
New York, NY 10004
direct: 646.435.0658 | main: 646.395.9555 | cell: 908.705.3665
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