FYI
The National Academies report Communities in Action: Pathways to Health
Equity<https://www.nap.edu/catalog/24624/communities-in-action-pathways-…
concluded that health equity is crucial and health inequity is costly. Communities across
the country are deploying action strategies to reduce health inequities. However, it can
be challenging to effectively communicate and message the value of health equity and
ongoing efforts to diverse stakeholders. Voices for Healthy
Kids<https://voicesforhealthykids.org/>g/>, a joint initiative of the Robert Wood
Johnson Foundation and the American Heart Association, developed a messaging guide that
provides custom-built messages and insights for policy advocates to further the
advancement of health equity. This guide provides an overview of shared values and the
need to harness these values in mobilizing decision makers to take action.
Link to webinar
https://nam.edu/event/messaging-to-advance-health-equity-in-public-policy-a…
For this webinar, experts provided research-based tips and techniques for advancing health
equity in public policy. A case study illustrated how value-based messaging has proven
effective in creating common ground while unifying communities and decision makers to
create needed change.
Objectives
* Highlight successful strategies for messaging and communicating health equity in
public policy.
* Provide an example of a successful communications campaign that effectively utilized
evidence-based strategies to engage key stakeholders to advance health equity in public
policy.
* Identify current research gaps around effective messaging and communication for
health equity.