Ken Hodges of Claritas, represents the Association of Public Data Users
(APDU) on the 2010 Census Advisory Committee (CAC). The joint meeting
held in October was for the 2010 CAC, the Race and Ethnic Advisory
Committee, and the Advisory Committee of Professional Associations.
Here is a very brief summary from his extensive notes.
2010 Communications Plan: the objective for 2010 is to integrate the
advertising and partnership programs, which were separate programs in
2000. The Census Bureau has selected the firm DraftFCB as the primary
contractor for the Communications Program. The CEO of DraftFCB is Peter
DeNunzio. There will be several partner companies which will focus on
Hispanic, Asian, Native American and Alaska Natives, South Asian,
Eastern European and Arab-speaking populations. New media technology
(e.g. YouTube) will be part of the program. The DRAFT 2010
Communications plan is due in early February 2008, and the plan will be
presented to the advisory committees in April-May 2008.
FEEDBACK to CB:
Many CAC members said that access to the copyrighted advertising
materials would be helpful for the partnership program.
Concerns about confidentiality must be handled carefully, and
coordination with immigration officials to limit raids and deportations
during the census field period is important.
The Communications program should focus not only on increasing mailback
returns to reduce costs, but strive to reduce differential undercount.
Among the recommendations were to expand the languages in questionnaire
assistance and Be Counted programs, and addressing different levels of
INFO from CB:
Some CB Regional offices are already in touch with state and local
partners, and will start adding new partnership staff in January 2008
The confirmation hearing for Steve Murdock as the CB Director will
likely occur in November.
Let me know if you want a copy of his full notes.
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