Ken Hodges of Claritas, represents the Association of Public
Data Users (APDU) on the 2010 Census Advisory Committee (CAC). The joint meeting
held in October was for the 2010 CAC, the Race and Ethnic Advisory Committee,
and the Advisory Committee of Professional Associations. Here is a very
brief summary from his extensive notes.
2010 Communications Plan: the objective for 2010 is to
integrate the advertising and partnership programs, which were separate
programs in 2000. The Census Bureau has selected the firm DraftFCB as the
primary contractor for the Communications Program. The CEO of DraftFCB is
Peter DeNunzio. There will be several partner companies which will focus
on Hispanic, Asian, Native American and Alaska Natives, South Asian, Eastern
European and Arab-speaking populations. New media technology (e.g. YouTube)
will be part of the program. The DRAFT 2010 Communications plan is due in
early February 2008, and the plan will be presented to the advisory committees
in April-May 2008.
FEEDBACK to CB:
Many CAC members said that access to the copyrighted
advertising materials would be helpful for the partnership program.
Concerns about confidentiality must be handled carefully,
and coordination with immigration officials to limit raids and deportations
during the census field period is important.
The Communications program should focus not only on
increasing mailback returns to reduce costs, but strive to reduce differential
undercount. Among the recommendations were to expand the languages in
questionnaire assistance and Be Counted programs, and addressing different levels
of literacy.
INFO from CB:
Some CB Regional offices are already in touch with state and
local partners, and will start adding new partnership staff in January 2008
(budgets permitting).
The confirmation hearing for Steve Murdock as the CB
Director will likely occur in November.
Let me know if you want a copy of his full notes.
Elaine