[CTPP] Incorporating Social Media into Transportation Surveys WORKSHOP on Sunday, Jan 22 TRB

For those of you who have not yet completed your TRB Schedules, or would adjust your schedule for an excellent opportunity on a timely topic: Please join us from 1:30 to 4:30 p.m. on Sunday, Jan 22 This workshop will identify how the industry has adapted the use of Social Media and other technologies to improve survey research. First, lessons learned and sampling challenges will be discussed. This will be followed by examples of how data published on social media sites can be mined. Workshop outcomes are anticipated to include a list of agreed-upon applications of social media in transportation surveys, as well as a prioritized list of topics for future research. Sponsoring Committee(s) ABJ40 Travel Survey Methods ADA60 Public Involvement AP030 Public Transportation Marketing and Fare Policy Elaine Murakami, previous chair of ABJ40 Travel Survey Methods