From the National Conference of State Legislators.
Snippet:
'The use of ROI analysis in public health has grown substantially over recent years. Given its potential to influence decisions on how to invest resources, it is important to understand the pros and cons of using ROI to understand the cost effectiveness of public health programs.
ROI can be used to make the economic case for why a program may be worth funding, and capture some of the bigger picture effects a program may have. For example, will a program lead to increased tax revenue for the state? ROI analysis may also be useful for comparing the economic impact that different programs may have on state budgets, but a word of caution: ROI needs to be approached carefully.'
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